On the eve of Samsung’s Galaxy S4 launch, Apple and its marketing chief Phil Schiller spoke with mainstream news publications to slam Android and iPhone competitors. Now, following the launch of the new Samsung device, Apple has opened up an entire new web page to tout why people have loved the iPhone for so many years and to seemingly throw some negative claims against Android and Samsung devices.
Apple has also begun emailing a version of this webpage to its own customers, something that makes this seem more defensive than offensive.
Apple leads its new page by explaining that people love the iPhone because of its ease of use and various capabilities. Apple then touts its high customer satisfaction with the iPhone via its numerous J.D. Power and Associates awards:
Now that Apple has won a 9th JD Power award, the company sent the following email to customers:
Recycling its previously used “iPhone feels like a finely crafted watch” phrase, Apple again demonstrates how much work went into the iPhone 5’s design. Apple appears particularly proud of the aluminum enclosure. The iPhone 5’s aluminum design process can be seen as very different compared to the plastic body of the new Samsung device.
Apple also explains the resolution and quality of the Retina display found on the iPhone and other Apple devices:
This section is reminiscent of Phil Schiller’s comments about the iPhone before the Samsung phone launch. The iPhone’s screen is “still the best display of any smartphone,” Schiller said. Schiller also commented about the battery life of the iPhone, saying, “given the iPhone 5 is so thin and light, the reason that people are making their devices bigger is to get up to the battery life the iPhone 5 offers.” Similarly, this new web page touts the iPhone 5’s battery performance while slamming the larger batteries found in other devices:
Apple notes that its custom iPhone 5 A6 processor and LTE chipset works hand-in-hand with the software to maintain battery performance.
Additionally, Apple touts Siri, iOS’s deep integration with iPhone hardware, iCloud content syncing, and AppleCare support. Apple’s seemingly most damning comments against Android, however, comes in terms of the App Store. Apple notes how widespread and trusted the iTunes Store is and also notes the 800,000 apps available on the App Store. The stores section also ends with a hit against malware (seemingly referring to Android – note Schiller’s tweet about this last week) (bolding emphasis ours):
The more apps, music, movies, and TV shows you download, the more you realize there’s almost no limit to what iPhone can do. With iPhone, all that content comes from one source: Apple. The iTunes Store is the world’s largest and most trusted entertainment store. And the App Store is home to over 800,000 apps — all reviewed by Apple to guard against malware.3 Other mobile platforms have a myriad of fragmented store options, resulting in availability issues, developer frustration, and security risks.
Apple also links to this new page via its homepage. Apple’s email to customers (thanks Sam & Shabby!):
