It seems the Black Friday sales got off to an early start yesterday, Adobe Analytics data showing a record online spend yesterday of $1.75B as of 5pm, a pattern expected to see yesterday’s total online spend hit $3.7B once all the data is processed.
Check out the 9to5Toys deals hub for the best Black Friday promotions spanning all retailers, which will easily beat Apple’s first-hand sales with real discounts and savings on the latest iPhones, Macs, iPads and more …
Black Friday iPhone purchasing
Another record was the percentage of people using their smartphones to make purchases. For the first time, the majority of Thanksgiving online buying was done on a phone – 54.4%, compared to last year’s 46.1%. We know from previous reports that more holiday purchasing is made on iPhone than any other device.
However, the more expensive purchases were still made from laptops and desktops, so they still accounted for the most revenue.
In terms of Black Friday discounts, Adobe says the best deals are likely to be found on computers and tablets.
The company is expecting to see today’s online sales hit $5.9B, while Cyber Monday will be even higher at $7.8B.
If you’re interested in seeing how those predictions pan out, you can see real-time data here. And if it’s bargains you’re after, check out our Black Friday Deal Hub.
Photo: Shutterstock
