Fostering A Social Community In A Regulated Industry
We asked some of our Sprout All Stars—Fritz Klug, Digital Content Specialist at Bell’s Brewery, Katy Gelhausen, Web and Social Media Coordinator at Tito’s Vodka and Adam Palmer, Director of Digital at RumChata—how they create compelling content and engage with customers on social, and how that works in tandem with marketing compliance in their industry. What are the basics to get started in social for a spirits brand? Fritz: For folks who are starting off, make sure you know all of your local, state and federal regulations related to marketing craft beer or other alcohol....